Edge

Barbearia Norte opened a shaving line next to its three barber shops. The campaign had to work as posters on a narrow street and as small product cards.

Each poster shows one blade or the safety razor, lit from above on a dark gradient. A white silhouette version of the blade became the mark on the packaging.

The posters ran for a month in Braga and Porto, and the silhouette stayed as the brand mark.